Now more than ever, the ability to create a virtual shop or an e-commerce gateway to the end-user is at hand. This has matured over the last decade to a point where it is generally a simple add-on to your ERP system. Whether you are using Shopify, Magento, WooCommerce or BigCommerce, there are out of the box templates eCommerce integrations for most ERP Solutions.
Furthermore, many new options exist to aid the fulfilment & logistics processes with EDI integration or 3PL, and by leveraging technology, the DTC channel might still be a reality.
Moving to a position where your systems support the ability to offer stock directly to customers puts your business in a strong position as virtual shopping develops.
One of the many essential factors in this is to have accurate stock levels, nothing worse than making a sale and not being able to deliver. Another factor is real-time commitment tracking, so orders are fulfilled from available stock.
There are many things to consider when entering the world of virtual shopping, you need suitable systems to support it. Being able to reach your target market is vital, and with the ability to advertise products online, you can now bypass the normal channels to service customers directly. Searching for specific items can land the customer directly to your virtual shop, and if the price is right, a new world opens.